#FORD DRIVE IN THEATRE MOVIE#
#FORD DRIVE IN THEATRE DRIVER#
#FORD DRIVE IN THEATRE PROFESSIONAL#

#FORD DRIVE IN THEATRE MOVIE#

'On a more functional level, though, we faced the challenges of shooting a movie for a character who hadn’t yet been cast – you,' Butterfield says. This creates a whole new level of shareable assets that tap into the power of social networks, digital media and endorsement.'įor the agency, the biggest challenge was connecting up marketing, PR and event expertise into a new, integrated formula to make this model work. Beyond that, we turned the consumer into the star of their own Hollywood movie. She adds: 'We brought together immersive theatre and visceral driving thrills within a consumer experience. Kathryn Butterfield, senior creative strategist at Imagination, says the activation harnessed the power of experience in a 'totally new way'. Every touchpoint sought to create a strong, emotional connection to the brand and turn a new audience into Ford ambassadors. The aim was to turn participants into online celebrity advocates – they were encouraged to share the trailer via social media, leading to their friends and others watching it, thus Ford could engage the masses with a compelling movie asset. The car chase was filmed so that people could leave the experience with their own film trailer – the trailers as well as posters were turned around by a team of on-site editors and distributed digitally with personalised in-character content. Guests were immersed in an energetic Ford environment for four hours.

#FORD DRIVE IN THEATRE DRIVER#

They then took on the role of a racer turned getaway driver attempting a casino heist in Go Faster, a film styled along the lines of Ocean’s Eleven.

#FORD DRIVE IN THEATRE PROFESSIONAL#

Part-immersive theatre and part-thrill ride, participants learned Hollywood-style feats from professional stunt drivers, including moves such as drifting and handbrake parking into spaces. Those who signed up to the challenge were sent a call sheet, storyboard and script ahead of the event. The experience, winner of the Digital Experience category at this year’s Campaign Event Awards, was created by Imagination and took place in London, Paris and Madrid between October and December 2017. Open Year-round, the Ford-Wyoming runs movies all-night long, convenient for nearby Chrysler plant workers.Ford gave consumers the chance to appear in their own movie trailer as a stunt driver. In the early 1990s, two other Wayne Amusements drive-ins, the Wayne, and the Algiers gave up their six screens to the growing Ford-Wyoming. Purchased by Charles Shafer in 1981, the single-screen Ford-Wyoming eventually grew to five screens, and four more at the adjacent Ford-Wyoming 6-9 on Wyoming Rd. The Ford-Wyoming is open year-round, a rarity for drive-ins, and supplies car heaters along with speakers during the winter season.

(The largest drive-in screen-wise is the Thunderbird in Fort Lauderdale, Florida with 13 screens).

Today, the still-very popular drive-in is the largest in the United States, parking-wise, with space for over 3000 cars. Another four screens were built during the early 90s. The drive-in was acquired by Wayne Amusements in 1981, and by 1990, and grown to five screens. It also once advertised a kiddie playground and boat rides for children. Opened in 1950, as a single-screener, with a colossal, late Streamline-style screen, the Ford-Wyoming could originally accomodate around 750 cars.

Ford drive in theatre