The iconic AJ1 is covered in a vibrant blue colourway from heel to toe. Given the affinity between basketball and this sports drink, it’s not surprising to see the two come together for this unique collaboration. The NBA D-League is soon to become the NBA ‘Gatorade’ League. Gatorade has long been a sponsor of the NBA but it’s not until recently that its gained major significance in the game. If you like your footwear to stand apart from the crowd, it doesn’t get better than this head-turning AJ1. This is undoubtedly one of the more eye-popping renditions from the pack. But here is what I foresee within six months, each of the Air jordan 1 Gatorade will probably be a hot commodity so if you can stock them up and hold on to them, I definitely think they will gain in value in the near future.Even more styles are coming as a homage to the legendary sports drink, such as the Jordan 1 Gatorade Blue Lagoon. I’m assuming that by mid January, every color but the lime will be reselling for $180 or a little less. Pairs that are selling for more than retail are bigger sizes ( 13 and above). As you can see, all the other colorways were selling above retail before the official release date and since they released, they are selling slightly below retail. For those who don’t know the lime gatorade was the first one to be introduced by the company the lime gatorade is what gave Gatorade the success it has today, so JB was pointing that fact by making them more scarce. When I checked the Footlocker launch locator, only four stores were carrying the lime edition. You can clearly see from each histogram that the Lime gatorade 1 is the one selling the highest and there is a reason why- it was limited. I don’t want to give an average selling price for this colorway yet due to the lack of consistent data Interpretation Probably from an impulsive buyer who thought the shoes were going to be hard to get. I only recorded 16 sales and one pair sold for right around $300 as early as December 16th. So we can assume that the average selling price for this is $175 Air Jordan 1 Gatorade-Grape The grape edition is not performing as well as the others. Air Jordan 1 Gatorade-Lime 29 pairs sold within the $220 and $240 price range, 13 pairs sold within the $240-$260 range while only one sold for $275 and that was on December the 16th Based on the numbers above, we can estimate their average selling price at $225 Air Jordan 1 Gatorade-Blue Lagoon 19 pairs sold within the $140-$160 range, 11 within $160-$180, 10 within $180-$200, 5 from $200-$220, 15 from $220-$240 ( note that this occurred on December the 16th), 5 from $240-$260, 2 from $260-$280 ( those two were size 15 and above) I disregarded what I considered outleirs ( the pairs that sold for $250) and the average price I calculated was $208 Air Jordan 1 Gatorade-Orange 11 pairs sold within the $140-$160 range, an indication that price has dropped already, 70 pairs sold within $160-$180 ( which is pretty much the retail price of the shoes or even less since shipping was included), 2 sold from $180-$200 and 6 from $200-$220 ( and those sales occurred prior to the release date) 70 pairs sold for right around $170 what I did here was consider everything else an outlier. I collected sales data from eBay and wanted to give you a rough estimate on the shoes’s current market value, see histograms below. I thought he was kidding but when I went to check how they were doing on several online marketplaces, I was stunned. Chris from ARCH was in his local mall when the shoes released and he called to tell me what he witnesses, he said,ĭude, there are people here waiting in line to get the Gatorade 1’s, But I’ve been very astonished with how well they are performing.

The shoes reminded me of popsicles and I thought for sure that they were going to be an outlet commodity within a few months. When Jordan Brand first released the official pictures of the Air Jordan 1 Gatorade collection, I burst into laughter.

Light blue jordan 1 gatorades